Our Ritual Vs Regain / BetterHelp
Our Ritual is an online platform marketed to couples to compete in the new era of gig-economy therapists. Think of Our Ritual and Regain as the DoorDash and Postmates; corporations making easy money from couples going through difficult times.
Television therapist, Dr. Orna Guralnik, from the show Couples Therapy, is the face of Our Ritual; she is known to charge her clients $700 per session. Our Ritual, on the other hand, charges only a small monthly fee. Could you imagine Dr. Orna actually working happily as a therapist for the company she is promoting?
Why would a consumer knowingly want to buy a cheaper version of the real thing? Mental health, and the secure attachment and happiness of a couple’s life should not be viewed as a problem that can be solved by a generic brand.
